Logo design that was done as part of a project to showcase my annual report design abilities.

Rose Nursery & Crafts is a fictitious company based on companies like Bachman's, Michael's and Frank's. The concept behind the annual was to show the growth of the company through beautiful photography of flowers and plants. The photography includes photos taken by myself and associate, Heather Gordon, a photography major. The colors used in the annual report come directly out of the photographs.

The logo I designed combines an image of a rose along with the word 'rose.' The negative space of the rose also forms the letter 'o' in the word 'rose.'

Date
November 2004

Course
Communication Design Portfolio

Instructor
John DuFresne

Dimensions
Pages: 8½" x 11"
Spread: 17" x 11"

Typeface
Minion