For this project the goal was to create two labels for a line of beverages. I choose to design tea labels. After doing research into competitors and demographics of tea drinkers I set out to create labels that would stand out from the crowd, while at the same time giving the feeling of tea packaging. The names of the tea denote the feeling that the tea may give you combined with the flavor of the tea. The colors evoke the kind of tea. The packaging the labels were intended for was a brown cardboard box that would hold individual one serving tea packages.

Date
April 2004

Client(s)
Typography III

Art Director
Timothy O’Keeffe

Typefaces
Gill Sans